The Gaming Giant Brings Onboard Apex Legends Lead to Boost Struggling Action Game Project Ethos
2K Games has welcomed Ben Brinkman from the creators of Apex Legends to oversee the studio crew at their internal studio, which is currently crafting the anticipated third-person action-packed title known as Project Ethos.
Leadership Change Follows Lukewarm Feedback
Brinkman assumes the leadership position at the development studio following the dismissal of former leader Michael Condrey, who was reportedly let go due to the game's disappointing early showing last fall.
On Wednesday, the company's top executive David Ismailer informed team members about this decision through an internal memo, which stressed that playtesting had indicated the requirement for a more defined vision.
The president expressed that the developers is now refining Project Ethos with a refreshed approach, aiming to address gamer demands.
Trend of Strategic Hires
This announcement mirrors a similar step taken by 2K Games in the summer, when they hired an industry veteran from Blizzard to contribute to the beloved franchise studio Cloud Chamber.
Here is the complete content from Ismailer's announcement:
Hello Everyone—
I understand you all just finished your gathering - I trust you’re as thrilled as I am with the positive developments. Previously I shared you all a update, I stated the following: “I believe in this team. You all are some of the most motivated and innovative creators we have had the pleasure to partner with - and we’re looking forward for that relationship to continue.”
Given your hard work and adaptability, especially over the last year, you repeatedly show that.
The community feedback from last autumn’s the game demo was informative. It validated the potential of a roguelike shooter but made clear we still had improvements to make. It highlighted the necessity for a sharper brand.
It’s been inspiring to see how far you’ve advanced. You accepted the feedback to consideration and revamped Project ETHOS with a refreshed goal - one that’s positioned to achieve its promise to our fans.
The trust in this project increases every day. To advance the remarkable development you’ve made, I’m excited to welcome the new hire as the incoming Lead of 31st Union. After a period of discussions, he starts with us on next week.
Ben’s guidance and experience in the PVP shooter genre is extensive, having dedicated the recent years developing and managing some of the most well-known titles in the industry, for example the acclaimed shooter, and lately, Apex Legends.
Let’s together in greeting him soon. We are all looking forward to keep witnessing the evolution of the game in the time to ahead.
David
Background of the Incoming Head
The appointee currently holds the position of executive producer and production lead at Respawn Entertainment for their flagship title. Brinkman previously worked at major gaming companies in various development positions on the iconic franchise series, and, earlier in his career, had periods at other industry leaders.
Game Details and Concept
Project Ethos was revealed in last year alongside a community playtest. Initially, the developers presented the game as a "no-cost, third-person perspective roguelike hero shooter and an thrilling step forward on the category."
"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in live gameplay to fit your unique tactics," the game's pitch explains. "Challenge the opponents with fresh skills, challenges, and obstacles that shift every match. Do you safely extract with your collected items? Alternatively take a risk, risk it all, and trust your team can achieve the highest spot? The choice is yours."
The game lacks an official release date or platforms, but enthusiasts can expect further news as development progresses.